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Set at the 1956 General Motors Motorama, this is one of the key Populuxe films of the 1950s, showing futuristic dream cars and Frigidaire's "Kitchen of the Future."
This movie is part of the collection: Prelinger Archives
Producer: MPO Productions
Sponsor: General Motors
Audio/Visual: Sd, C
Keywords: Futurism; Automobiles: Advertising; Gender roles
Creative Commons license: Public Domain
|Movie Files||MPEG2||Ogg Video||512Kb MPEG4|
|Image Files||Animated GIF||Thumbnail|
|Other Files||DIVX||256Kb Real Media||64Kb Real Media||Archive BitTorrent|
Subject: How Do I receive the Legal Rights to this?
I want to use this in a documentary how do I get the rights?
Subject: And 50 years later...
cars look like stubby suppositories and most men drive a big clunky pick up truck. Peoples mixers are the same old (but reincarnated) stand mixer - only in 12 delicious colors...beaters hidden in wall cabinets just wouldn't do for role - playing.
this is simply one of the four best adverts ever made. so ludicrously lush and innocent, so surreal, so futuristic- so OVER THE TOP. love that another reviewer tells us the lady's name is Thelma "Tad" Tadlock. what a cutie. spunky little hairstyle, obviously a dancer- god, i bet she was a fun chick. wonder whatever happened to her?
Dancer, actress and choreographer Thelma "Tad" Tadlock died here Dec. 8, 2000, at the age of 69. MSTies will surely remember her as the twinkle-toed female lead (dubbed "Nuveena" by Mike and the 'Bots) in the short "Design For Dreaming," featured in episode 524- 12 TO THE MOON.
A native of Port Arthur, TX, she began dance classes at the age of three. After graduating high school in 1949, she headed to New York City and soon landed a part in the stage show "Make a Wish." That was followed by work in more Broadway plays, including "Pal Joey" and "Me and Juliet". In 1955, she started work on television, as part of the chorus on the "Max Liebman Spectaculars." She next became a featured dancer on the "Hit Parade."
She left the show in the late '50s, along with choreographer Tom Hansen, Claire Gundermann and other dancers to form "The Tom Hansen Singers and Dancers" and become the featured dancer on the "Arthur Murray Dance Party" show. She later choreographed many of the Merv Griffin "Dance Fever" shows with Denny Terio, as well as working as a spokesman, actress, model and dancer for numerous commercials. She has worked on movies including "I Love You to Death," "Body Heat," and "Heaven's Gate," as well as the Miss Teen USA, Miss USA and Miss Universe pageants.
Cousin Zoid -
Subject: Great short, gorgeous 1950's woman.
This is a great short if you are interested in retro representations of the future, which I definitely am, but my favorite part of the short is the absolutely gorgeous woman who stars in it. She's nearly a perfect representation of my ideal 1950's lady.
Also as a response to Robin1990's review... I think it's hilarious that you feel have to tell us about The Jetsons as if it's some little niche cult show that few people have heard of rather than one of the more classic american cartoons of the last 50 years. It might have "flopped" in it's original prime time airing but it caught on almost immediately with children when it was rerun on Saturday mornings, and has been shown consistently in reruns ever since. It was so popular when I was a kid in the 80's that nearly 25 years after it originally aired they actually went back and made new episodes. And it didn't originally fail because of it's "outdated" vision of the future. That "outdated" vision of the future was never intended to be taken seriously in the Jetsons the way it was in these kinds of promotional shorts. "The Jetsons" was done that way exactly BECAUSE it was already so outdated and unrealistic. It was a JOKE. No, actually it was THE MAIN JOKE of the entire series.
Subject: Brilliant Camp
If you like camp, you'll love this hilarious film!
A must see of the Internet!
Also contains some very nice cars.
Subject: Loved it
I love this film, play it all the time. And yes, in the 50s that was the "future" they assured us would come to pass. Except we were supposed to have hover crafts, too! The only thing I don't get is that her gown, although it's nice, is obviously torn at the back and she keeps stepping on it. I'm wondering if this was intentional, or what; it must have been hard not to trip herself up on that hem.
Subject: Fun Film
Curious that this vision of the future seems more appealing than today's world. The 50's had many problems, But I think it's good that people were quite optimistic, Unlike today where people are cynical. There was a short-lived 60's TV series called "The Jetsons" which had a vision of the future very close to this film, The show flopped, Since by the time the show aired (Early 60's), This vision was already out-dated. Still, It's nice to watch this film, and hope 50 years from now maybe the better parts of it will come true.
Subject: My wife
I am the Raven.... Are you ready?
Let the review begin:
I love this sooooo much that i have infact based my life on it. My wife Emma Raven Davis looks remarkably like the spirited young lady in the movie. Strangely, upon our first meeting i was wearing tops, tails and a mask. My dream is that one day they will design a time machine to take us back to those beautiful moments. I in fact own a car with a fin. I hand crafted it from MDF based upon the highway of tomorrow. If anyone is interested in swapping futuristic photos or letters, please contact the raven.
Young challenger, I would give this review five golden rings.
Subject: wonderful film
this film is truly the epitome of its era. the wonderful cars, when cars were an absolute work of art, when everything from fashion to kitchens had style.
Subject: I love this film!
i simply love this short film. It' about a woman who loves cars, who dreams about going to a futuristic car show, with a masked man. I love most of the 50's cars, and i love the part where they are in a kitchen, and we see all sorts of cool gadgets. Then she has her relaxing time, and takes out her wonderful cake, which is very amusing, and then they have a futuristic dance. Then they show a fabulous selection of cars and fashion, I love the cars and I love the fashion. Then they travel on a futuristic road, and we see the city of the future. I love the songs in this film, and I watch it often. I think that anyone who gets the chance should watch this film, as it's lots of fun.
Subject: futuristic fantasy
Futuristic fantasy made by GM in 1956. An upbeat
prediction that hasn't quite materialized yet- 50 years later. Fun to watch, however.
Subject: A reason to live
Easily the greatest movie ever made about the American way of life. as the previous 14 reviews indicate.
When the road is dark and the night is cold crank up this baby and see what happens
Subject: Last night I dreamt I went to the auto show...
The premise is simple: A cute girl with one of those daring 50's short haircuts has a vivd dream about attending the Motorama in New York City. Happens every day, right?
Maybe - but few dreams are as fabulous as "Design for Dreaming"
The cars are great, the high-fashion clothes are great, the "kitchen of tomorrow" is great. The only false note is when Our Girl tries her hand at modern dance.
While I would have like to have seen more refrigerators, I'm sort of weird. All in all, "Design for Dreaming" is a must-see
Subject: A fantasy with cars & cakes !
One of the best advertising short subjects I've ever seen.
Robin Banks -
Subject: Relax, enjoy it!
Seems some folks, like "harleyearl", seem to take all this too seriously and want to examine the American Ethic after the fact, condemning the culture and what have you, rather than looking at this for what it is... an amusing glimpse into past history. Nothing can be done to change it, only to avoid the bad parts. Maybe this wasn't so bad after all. Look at how nice people look and act, and the bright-eyed wonder of a bold new world ahead rather than the bleak unending-ness of our current world outlooks... I'll take these times in a heartbeat, blinkered, repressed and all!
Besides, I own a Harley Earl (the real one) designed car (my 1953 Cadillac Series 62 Sedan), and Harley was selling EXACTLY what this spot portrays. In fact, HE was the one with all the wild designs, fins and chrome, and more! more! more! more! attitudes to foist on the American (and world) car buying population. Harley (the real one) started the fin & chrome races. Management? Phooey! He wasn't about management, he was about wild designs and jammin' it down our throats, and God bless him for it. The 50s and 60s would have been a lot more boring without it all. (And my old Caddy wouldn't be half as outrageously chromed, finned and bloated without 'em.)
Now calm down, Harley (the not real one), and enjoy this. If you want to rant, rant about how GM has invoked the name of Harley Earl on it's new cars... cars that the real Harley Earl wouldn't endorse with a gun to his head.
This is our past history. Enjoy it for what it was, and what we were. We ate this stuff up in the 50s, whether you want to believe it or not, and like it our not. Our parents waited breathlessly for each new model year. What an event it was every year. (Unlike today.)
This is truly great industrial film making at it's zenith! I applaud the wretched excess of it all. I just wonder how one bakes a cake WITH candles in it though... now that's REALLY amazing! Hey harleyearl... let's go for a ride in my '53 Caddie and laugh about it all. :-)
I wish I could give this 10 stars.
Subject: Motoramic Masterpieces
All the wizardry presented in this movie on ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂautomotive artistryÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ originally came from the dreams of one contemporary artist: Harley Earl, the great auto engineer/designer who invented the "automobile design" profession in the U.S. of A.
Most people today, especially the cadre of leaders and/or legions of employees who work at GM at the dawn of the new century, don't understand how this one man was the true architect behind GM's long-term success in the modern era.
Starting in the Sixties, Detroit completely lost what Earl gave Motown... MODERN LEADERSHIP PRINCIPLES! In todayÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs auto world it's sad but true that GM and Ford are strictly followers when it comes to introducing brilliant new ideas and innovations (including original advertising themes) to the auto world. All these concepts almost exclusively come from the auto making dream factories of the Styling Leaders in Japan and Germany who donÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂt take for granted that EarlÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂdriven-by-designÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ business paradigm is still the No. 1 reason for car sales today.
What's it all mean, DetroitÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs backward leaders (from Bill Ford Jr. to overrated car guys like Bob Lutz) will continue to loose ground and market share aiding in Ford & GM capitulating to whereby one or both of these auto makers will have to be financially rescued by the likes of a Toyota or Nissan in the next ten years time.
Concerned American Citizen
Subject: The Phantom of the Showroom
If Andrew Lloyd Webber wrote commercials, they would be just like this.
Subject: Design for Buying
A mesmerizing film that showcases the fifties woman as both a consumer and an object of consumptionÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂalong with a lot of cars and kitchen appliances. A sleeping woman is awakened by a ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂPrince CharmingÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ in tails coming into her bedroom, who invites her to go to the Waldorf-Astoria to see the latest GM cars. ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂSince itÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs just a dream and I have no money, which one would you like me to buy you, honey?ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ he sings. Well, maybe heÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs not such a Prince Charming after all. Sure enough, she soon finds herself in a kitchen, with an apron on over her evening dress. Yes, itÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs a ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂKitchen of TomorrowÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ with ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂpush button magic,ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ but itÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs still a kitchen. ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂJust like a man, you give him a break, and you end up in the kitchen baking a cake!ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ She makes a cake in a glass oven and then finds herself onstage doing the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂDance of TomorrowÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ to an adoring crowd. We cut to a parade of GM cars, out of which step models wearing the latest fashionsÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂthe magnificent El Dorado Town Car by CadillacÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂensemble, Christian Dior!ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ Both the women and the cars are the objects of the anonymous audienceÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs captivated gaze. Then Prince Charming re-appears and invites her to take a ride on the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂHighway of TomorrowÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ in a ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂFirebird Two.ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ Wait, I thought he didnÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂt have any money! Maybe he bought the car on the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂInstallment Plan of Tomorrow.ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ The audience gasps with delight as he wraps a mink stole around her and they ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂtake offÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ to the future. Then, as the music swells to a finale, we are looking out at the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂHighway of TomorrowÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ from the same vantage point as the coupleÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂand all we see is an empty road going nowhere. The film is unintentionally truthful; the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂWorld of TomorrowÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ promised by such passive consumption is nothing more than a dead end.
Subject: Names of the stars revealed.
Hm. Seems most of the reviewers have hard times telling the difference between TUX (a tuxedo - basically a black suit to be weared with black bow tie) and TAILS (festive attire with prolonged hind, to be weared with a white tie & vest and a top hat), since the man in the film is definitely wearing TAILS. It looks as if this film once had end credits - they sort of start off, but are cut short very rapidly. To those of us who have watched more films on this site, it becomes clear that the wonderful girl in this film is Thelma "Tad" Tadlock, who is also staring in another fantasy short A Touch Of Magic (1961, with James Mitchell who was in MGM-s The Band Wagon). The man in the tails, incidentally, is called Marc Breaux.
Subject: One of The CLASSICS!
Design for Dreaming, is simply put, beautiful kitsch. All about everything and really about nothing, it's a gorgeous fantasy piece designed to show case everything.. you name it (The Exposition! Cars! Fashion! Cooking! Music!) featuring a Cyd Charisse like dancer having one whopper of a dream where a phantom figure twirls her around and shows her the cars of tommorow, a fantasy kitchen and all the up to the minute fashions. it's wild, it's technolcolor, it's cult-deserving and it's a MUST SEE on this site.
Subject: Engaging film, both nostalgic and futuristic
This film appeals to me both from the nostalgic viewpoint of growing up in the 1950s and futurism in the science fiction I read then and still read. Interesting to contrast the "dream cars of tomorrow" with what we have today. Production values, high. Musical presentation very nice.
Rollin' Danny -
Subject: Unbelievble Design
Think, this is one of the best films, I've ever seen in this kind of advertising. Surely rare and very good quality. My wife want to have a kitchen like this here. And she have more time to drive her dreamcar...........ha.
Step in this unbeliveble world of future design, and really enjoy it !You have no keyborad in frontof you - it's pushbutton control !
Rollin' Danny / germany
Subject: Technical Info
The problem with the VCD version of this movie is that the audio was sampled at 48khz instead of 44.1khz. This makes the file not compliant with the VCD standared. It is possible for downloaders with mpeg editing savvy to de-multiplex the audio from the video, convert the audio to 44.1 and re-multiplex the file. It would be better however to have the original file corrected by the webmaster.
Christine Hennig -
Subject: Design for Dreaming
Man, was that a weird dream, or what? No, you're not dreaming, you're watching an industrial film! A woman dreams a man in a tux and a silver mask comes into her bedroom and whisks her away to the GM Motorama at the Waldorf Astoria Hotel. She sings, dances, flies, gets all the cars she wants, makes a frosted cake with lit birthday candles merely by pushing a button in the Kitchen of Tomorrow, cavorts in various fashions, and cruises the Highway of the Future with her silver-masked beau. This film was designed to generate excitement for the Motorama and act as a replacement for it for those who couldn't make it to New York. It all comes off like one of those silly, improvisational "musicals" they do on "Whose Line Is It Anyway?", only with lavish production values ("OK, you're to make up a musical about "the latest fashions", "cars", "birthday cakes", "dreams", and "the future"ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂgo!"). An interesting piece of trivia: Apparently the film has no actual scenes of the MotoramaÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂit was filmed in its entirety on a soundstage in Florida!
Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: *****. Overall Rating: ****.
Subject: Great film!
I don't know where to start with this one. The description is pretty complete. I was actually writing a review because there seems to be something wrong with the VCD version of the file -- I've downloaded it twice, and both times, when burned to a cd in a VCD authoring program, it plays back slow and stuttery, whereas all other files on here have been perfect. I hope the file gets fixed because this is one of the most interesting and entertaining films on here! Meanwhile, just watch it on your computer and be whisked away to the future world of 1956.